Ben & Jerry's Board Shakeup Escalates Tensions
#ben_and_jerrys #corporate_governance #activism #brand_integrity #unilever
Ben & Jerry's board shakeup sparks debate over independence and activist ethos under Unilever.
**Ben & Jerry's: A Legacy of Joy and Justice** Ben & Jerry's is an iconic ice cream company founded in 1978 by childhood friends Ben Cohen and Jerry Greenfield in Burlington, Vermont. Initially operating from a renovated gas station, the duo's innovative approach to ice cream, emphasizing natural ingredients and quirky flavors, quickly gained popularity. Early successes included the introduction of unique flavors like Cherry Garcia, named after the Grateful Dead guitarist, and the establishment of the Ben & Jerry's Foundation, which allocates 7.5% of the company's pre-tax profits to community projects[1][2]. **History and Achievements** Ben & Jerry's expanded rapidly, opening its first franchise in 1981 and going public in 1984[6]. The company's commitment to sustainability and social justice was revolutionary, setting a precedent by using Fairtrade-certified ingredients[3]. In 1989, Ben & Jerry's opened a factory in Waterbury, Vermont, which became a major tourist attraction[2]. The company's global expansion began in the 1990s, with operations in the UK by 1994[5]. In 2000, Ben & Jerry's was acquired by Unilever, allowing it to reach 33 countries worldwide[3][5]. **Current Status and Notable Aspects** Today, Ben & Jerry's is known for its three-part mission: **Product Mission** (quality natural ingredients), **Economic Mission** (sustainable growth), and **Social Mission** (community support)[3]. The company continues to innovate, with recent initiatives focusing on environmental sustainability and social activism. Ben & Jerry's remains a leader in the ice cream industry, celebrated for its unique flavors and commitment to social responsibility[5]. Notable aspects include its annual Free Cone Day, which began in 1979 as a thank-you to loyal customers[5]. The brand's quirky marketing strategies, such as the Cowmobile, have also contributed to
#ben_and_jerrys #corporate_governance #activism #brand_integrity #unilever
Ben & Jerry's board shakeup sparks debate over independence and activist ethos under Unilever.
#ben_&_jerry's #greenfield #unilever
Jerry Greenfield, co-founder of Ben & Jerry's, announces resignation from the beloved ice cream company due to frustration with corporate control and values.
#ben_&_jerry's #unilever #gaza_conflict #social_issues #political_issues
The recent resignation of Bennett Cohen has raised questions about Ben & Jerry's stance on social and political issues and the impact on their brand.
#b_corp #sustainability #greenwashing
A critical look at the accusations of greenwashing and the importance of transparency in the B Corp scheme.